So you have a networking event to plan for and you are worried that it might not attract attendance, let alone satisfy those who will be in the event. Let’s take a look at the best ways you can prepare for it.
As the person whose going to oversee or do the planning and execution of the event, you have to clearly know your limit and make everything work around the financial boundary you are only allowed. Thus, knowing the maximum budget borderline ahead of everything is necessary.
To allow yourself enough time to prepare for each of the things that the event will need, you have to plan in advance or set long time for preparation. Basically, the larger the networking event will be, the longer time you need to spend on planning and preparation.
You may also be responsible for the dissemination of the networking event you are planning for. In that case, you have to choose marketing wisely as attendance is key to making the event successful. In today’s generation, email marketing and social media may be more appropriate and would offer greater conversion or return than direct mail.
In addition to marketing wisely, and in order to achieve the highest possible attendance, you have to have an invitation that clearly relays why the invitees have to attend the event. Failing in this area will not attract attendance no matter how strategic the marketing is done. You simply have to address what is in it for those who will attend along with all the other necessary details they need to know beforehand.
Unless it is worth the compromise, like a lakeside, the venue should be easily accessible. Not only this will allow everyone to be on the dot, it can also boost attendance. If the networking event expects traveling attendees, then the venue should be near accommodations. Or, if the attendees are expected to bring their cars, then parking should be available in and around the venue.
If you are on the budget side and expect a major event out of a limited budget, then having sponsors is a way to subsidize the event. Just be sure though that your event is willing to accommodate those extra setups the sponsors will put in place. It’s a give and take deal.
Of course, your networking event also needs to have entertainment and catering as well as the audiovisual equipment, lighting, linens, chairs and tables. To not forget any of these other necessary things, it’s recommended to keep a checklist of everything.